SMWW Rugby Agency


An extensive network of Agent Advisors
representing rugby players throughout
the world.

SMWW Rugby Agency

Sports Management Worldwide (SMWW) is one of the leading International Rugby agencies. The SMWW team has over 40 years of experience with contract negotiation, endorsements, sponsorship and athlete development, in all parts of the world. The SMWW Rugby Agency is headed up by RFU Registered Agent Jeff Murrells and supported by a Worldwide network of Agent Advisors. The knowledge & experience of the team, with offices and agents in four hemispheres, combined with our global contacts, allow SMWW to be in a perfect position to represent the interests of elite professional rugby players.

Typical services for our rugby clients include (but not limited):
All of our services are bespoke to meet the requirements of the client.

Playing and Commercial Contract Negotiation & Re-negotiation
Commercial and Sponsorship Opportunites
Young professionals advice and support
Career advice – Playing & Post Career
Club search, selection, and introduction - Globally
Player & Family Liaison and General Support
Rugby Player Development
Professional preparation and support (physical and mental  – on and off the pitch)


Our personal service means that we are always available to help you make the right decisions in your career.

Personal Brand Management
Ongoing career advice and development assessments
Media Management & Training
Wealth Management
Relocation Services
Lifestyle Management

We also have a strong and continually growing network with rugby clubs, rugby coaches, and rugby managers as well as SMWW Agent Advisors. This widens the rugby services we can offer to rugby players. If you are a professional rugby player who is looking for global opportunities and representation, we look forward to discussing your professional rugby career and the options available to you.

 If you are a rugby player looking for representation, we look forward to discussing your career and finding options available to you. Please complete our online application



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