SMWW Cricket Agency


An extensive network of Agent Advisors
representing cricketers throughout the

SMWW Cricket Agency

Sports Management Worldwide (SMWW) is one of the leading International Cricket agencies. The SMWW’s team has over 40 years of experience with contract negotiation, endorsements, sponsorship and athlete development. The department is headed up by Cricket Agent- John Print and supported by a Worldwide network of Agent Advisors. The knowledge & experience of the team, combined with global contacts allow SMWW to be in a perfect position to represent the interests of professional cricket players: All of our services are bespoke to meet the requirements of the client.

Typical services for cricket clients include (but not limited):

  • Playing and Commercial Contract Negotiation & Re-negotiation
  • Young professionals advice and support
  • Career advice – Playing & Post Career
  • Club search, selection, and introduction
  • Player & Family Liaison and General Support
  • Cricket Player Development
  • Professional preparation and support (physical and mental  – on and off the pitch)


Our personal service means that we are always available to help you make the right decisions in your career.

  • Personality Management
  • Ongoing career advice and development assessments
  • Media Management & Training
  • Wealth Management
  • Sponsorship & Endorsements
  • Lifestyle Management


We also have a strong and continually growing network with clubs, managers as well as SMWW Agent Adviser's overseas. This widens the cricket services we can offer to players.


If you are a professional player who is looking for representation, we look forward to discussing your career and the options available to you. For more information on our Player Management service please complete our online application.




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