Sports Management Worldwide's agency utilizes it's sports directors in each sport to provide expertise to our network of agent advisors. Having sports directors allows SMWW to provide better service to our athletes as well as our agent advisors by having an experienced sports agent working closely on all aspects of the agent business within their sport of expertise.

Elliot Washington - SMWW Basketball Senior Manager - Florida, USA

An experienced sports agent for over ten years and now licensed with the NBAPA, Elliot is a past member with The Sports Lawyers and Entertainment Association, a member of the National Association of Black Coaches and the first minority sports agent in Manatee County. Elliot brings SMWW clients a wealth of basketball knowledge and experience from a coaching and player perspective. Elliot played at the University of Alabama as a point guard, where he garnered the name "The Shot Doctor" for his last second heroic shots made during his career. He played along with five NBA 1st round draft picks at the University of Alabama; Robert Horry, Latrell Sprewell, James Robinson, Jason Caffey, and Roy Rogers. Elliot is appreciated by SMWW clients for his honesty and trust; making sure that each client has a realistic approach to their career. A former player and coach, Elliot will exhaust all avenues to ensure the player can focus on his or her career!

KC Callero - Director of Overseas Basketball - Valencia, Spain

After playing college basketball, KC played and coached internationally before becoming an agent in 1998. Having played the game at a high level, coached overseas and watched the European market first hand for years, KC is among the most qualified agents in Europe. His background allows him to understand the needs of young players, while also applying the criteria a professional coach uses to evaluate talent to promote his players to overseas teams. With an in-depth understanding of each individual league overseas, KC has become a guru of identifying the right situation for each player and understanding their true value.

"Although Basketball is a win or loose sport on the court, when handled with honesty and integrity, the 'business of basketball' can and should be a win/win for athletes, teams and agents. I understand my role as an agent is to bring these qualities to each of my professional and personal relationships in basketball."

Fred Schreyer

Fred Schreyer serves on the board of directors for SMWW and is also involved with SMWW's elite athlete endorsement negotiation. Mr. Schreyer has had a long and prestigious career in the world of sports representation. Most recently, Mr. Schreyer played a major role in securing and negotiating the ground breaking endorsement agreements that basketball sensation LeBron James signed with Nike, Inc. and The Upper Deck Company. Mr. Schreyer has over 23 years in the sports industry including Director of Sports Marketing at Nike from 1987-1992 and the founder of Nike's Sports Management division in 1992.

Mr. Schreyer was a partner in the law firm of Rosenfeld, Meyer & Susman in Beverly Hills from 1979-1987 before moving on to his seven-year career at Nike. Most recently, he was the Founding Partner and Owner of Pyramid Sports in which he served as a consultant to many of the leading companies in the sports business (Logo Athletic, Met-Rx, adidas and Arizona State University) and represented athletes in a variety of sports (Troy Aikman, Jason Williams, Gary Payton, Richard Jefferson, Natalie Williams and Tiffeny Milbrett).

Mr. Schreyer received a Bachelor's of Business Administration degree from the University of Michigan and received his J.D. degree from UCLA School of Law. He is a member of the Sports Lawyers Association.

Mr. Schreyer is currently the Commissioner of the Professional Bowlers Association, where he has played a prominent role in leading that sports organization to strong ratings and sponsor growth.

Lynn Lashbrook

Dr. G. Lynn Lashbrook, President of SMWW and Head of SMWW's agency, has been a certified agent with the NFL for over 10 years. During his tenure as an agent, Dr. Lashbrook has represented 20 NFL players. Dr. Lashbrook worked for SMG, which is now SFX Football, for 5 years. Dr. Lashbrook was mentored on the agent business by current SFX president Jim Steiner.

In the past five years, Dr. Lashbrook has been teaching people how to break into the sports agent business. He has also played a major role in trying to bring Major League Baseball to Portland.

Dr. Lashbrook has also been working and teaching in Sports Management for over 30 years and has served at the collegiate level as an athletic academic advisor and athletic director. Internationally, he has served as a lecturer or presenter in China, Russia, England, Mexico, Hong Kong, Singapore, and Aruba.

Click here for a list of former clients.

Sports Articles by Dr. G. Lynn Lashbrook:
Article #1 : We Must Do More
Article #2 : Trust Me!

Joe Bonahoom - Baseball

Joe is an attorney and serves as the SMWW Director of Baseball. Joe has been practicing law since 1986 when he graduated from Marquette University in Milwaukee, Wisconsin with a B.S. in Business Administration and a J.D. Degree in Law. He is an active member of the Sports Lawyer's Association. Joe has counseled with and negotiated for clients in all facets of business set up, planning and operations, contractual matters and negotiations, financial transactions, tax, investment and retirement planning. Joe's law practice led him to the representation of several professional athletes for legal, business, contractual and financial matters and ultimately into the athlete agent business.

"Agents need to be competent and qualified to provide advice, direction and counsel to athletes. Agents must also be willing to take the time to deal with whatever issues are necessary in order to allow the athlete to focus his or her time and attention on excelling as an athlete. I am involved in sports agency and sports management because I have a passion to be involved with athletics and with athletes. My background helps me to identify and deal with issues at the highest level on behalf of athletes and as Director of Baseball this is something that I can pass on to other agent advisors as they support and service their athletes. Our job is to help the athletes succeed and to take the everyday pressures off of them so that they may concentrate solely on their profession. All athletes should expect this type of service from their agents."

Joe's experiences provide a great foundation and uniquely qualify him as a sports agent and Director of Baseball in that all the issues that athletes will face are those in which he has significant experience. Joe firmly believes that an agent's responsibility goes well beyond the signing of the contract and obtaining a commission, and that all athletes have a need for a competent agent who understands all of the legal, business, financial and other issues that an athlete will face throughout his or her career and into retirement. Through his background and experiences, Joe brings these aspects to SMWW not only for himself but also for other agent advisors affiliated with SMWW so that they may provide top-notch advice and service to athletes.

Matt Brock - NFL Consultant

After a successful 8 year NFL career with the Green Bay Packers (89’-94) and the New York Jets (95’-96’) I wanted to be close to professional sports again. SMWW gave me that opportunity with the highest quality agent training course in the world.

Having experienced the good and the bad of the athlete/agent relationship, I am convinced that the ethical and team concept that is taught by Dr. Lynn Lashbrook is the future of professional sports representation.

If I had know then what I know now my decision making process during my career would have been more fulfilling.

I now work with Sports Management Worldwide assisting them with their young athletes in transition to the professional level. I continue to learn about contract negotiations and product endorsements from Dr. Lashbrook.

I want to relate my experiences with young athletes trying to become professionals, if they can learn anything from me about the crazy business of pro-sports; my time has been well spent.

Jeff Lynch - Football

Jeff Lynch is a certified NFLPA Contract Advisor. Through his business experience, Mr. Lynch has negotiated and managed multi-million dollar contracts. Combined with his passion for sports, Mr. Lynch uses business skills to provide perspective to the many issues facing athletes.

Mr. Lynch received a Masters Degree in Business Administration (MBA) and has been elected to the Sigma Beta Delta National Honorary Society in Business, Management, and Administration. A native of St. Louis, Missouri (and graduate of McCluer North High School), he has developed longstanding local relationships as well as strong relationships within the sports industry. Jeff is a member of the St. Louis Sports Commission and has actively marketed numerous athletic and charitable events within the community.

Mr. Lynch strives to uniquely personalize the representation of professional football players by developing longstanding relationships built upon integrity and trust. He is available for interview upon request.

John Print

John Print is based in London, England and is SMWW's Director of Soccer. John is a certified FIFA agent.

He has been involved within the sports industry for over five years, specializing in Sports PR and International Sport Relations. John holds a degree in Marketing and a Postgraduate Masters degree in Sports Law.

In addition to Soccer, John has a strong interest in representing athletes in the rugby union and Olympic discipline athletes.

Laura Bradshaw

Laura Bradshaw's offices are in London, England. She is a Licensed FIFA Player's Agent and currently represents professional Soccer, Rugby, and Surfing clients. In addition to her University degree in Sports Science, Laura has completed extensive Agent training with Sports Management Worldwide and works closely with our soccer connections internationally. Laura is one of only a handful of women soccer agents worldwide.

http://www.xs-sportsmanagement.com/

Tim Cranston

Tim Cranston, President of Cranston Sports Management and NHL certified agent has at one time trained or represented such hockey stars as Sidney Crosby (Pittsburg), Marek Svatos (Colorado), Petr Vrana (New Jersey), Ole-Kristian Tollefesen (Columbus), Jonathan Boutin (Tampa Bay), Kevin Cormier (Phoenix), Jan Steber (Toronto), and David Kuchejda (Chicago).

Tim has an extensive Sports and Entertainment legal background working for companies such as McInnes Cooper, (the largest law firm in Atlantic Canada), and International Sports Management in Manchester, England.

As a hockey agent and sports and entertainment attorney, Tim has negotiated with major sport manufacturers including Nike, Mizuno, Penn, and Adidas. Tim is a founding Chairman and legal advisor to the British Ice Hockey Player’s Association representing hundreds of players from North America and Europe. Tim has advised/represented clients including:

• British Ice Hockey Players Association (IHPA)
• Norwegian Ice Hockey and Football Union (NISO)
• International Speedway Riders Association
• Benetton "Formula 1" Race Team
• Prince Naseem Hamed (WBO Featherweight Champion)
• Sports Network TV and Sports Network Europe (Boxing Promotions)
• Members of the rock band Def Leppard (Joe Elliot & Rick Savage)
• Sheffield Steelers Ice Hockey Club
• Edinburgh Capitals Ice Hockey Club
• Ingle Boxing Gym (Sheffield, England)

Tim is a former Hockey coach and professional hockey player including 15 years of European and International professional ice hockey in Switzerland, Holland, Canada, Germany, Austria, Italy, Great Britain, (1984-1999). Tim and his teams earned many professional championship titles. You will love Tim’s approach to athlete representation, his excellent hockey history and extensive connections to professional hockey.

Barry Madigan - Hockey Consultant

Barry Madigan, SMWW’s Director of Hockey, has numerous years of experience spanning the globe as a player, coach, trainer, general manager, consultant, and certified agent. He has experience in every facet of hockey; be it juniors, high school, prep schools, college, international or professional. Most recently, Barry, with his wife Sharon, founded Madigan Goaltending Consultants which runs hockey goalie training camps. Sharon has professional experience on the ice as a power skating instructor in Canada and the US. Madigan Goaltending Consultants is quoted to be one of the best goalie training programs in North America. They have clientele playing in the NHL, Juniors and Division 1 schools. In addition, he is the VP of Marketing & Procurement for the NWHL in Canada and the former General Manager-of Ottawa Raiders of the National Women's Hockey League.

Barry’s extensive hockey background includes working with professional hockey including; Ice Hockey UK, English Ice Hockey, American Hockey League, Ice Hockey International, East Coast Hockey League, Canadian Hockey League, the Australia nationals and of course the NHL. His hockey training videos, lectures and seminars, coaching clinics, and developmental tools have been used in several countries.

Barry has also been involved at the collegiate level. His BA is in Sports Administration is from Almeda University. He has coached or run clinics at several universities, including Maine University, Clarkson University, Potsdam State University, and Universities Canada.

Throughout his hockey career, Barry has been on both sides of negotiating contracts with teams. He has represented hockey players as their agent, and at other times in his career, he has been in the Front Office. Barry even worked with Gary Lovegrove in the NHL head office in regards to players contracts. When it comes to contract negotiation, Barry Madigan is a valuable commodity.

Barry and Sharon reside in Ontario, Canada. Barry is a certified Hockey Agent with the AHL and ECHL.

Juan Pablo Sanchez

Management for the past 10 years demonstrating a lifelong passion for racing. Juan Pablo has raced cars and motorcycles and has acted as advisor and spotter for professional racecar drivers.

Juan Pablo has been an active corporate and sports law attorney for 9 years and is the CEO of a sports agency in Mexico. Global Sports Management represents race car drivers and other professional athletes. Global Sports Management has a mission to promote, assist and educate race car drivers around the world. Internationally, Juan has participated in seminars and practical courses with several NASCAR teams. As part of racecar teams in Mexico, Juan Pablo has acted as spotter for several professional drivers winning 3 championships in the Vintage series. He has assisted teams in the development of new strategies and guided drivers on and off the racetrack. Juan is also an adjunct professor with the Johan Cruyff University Mexico.

Note: Juan Pablo Sanchez speaks fluent Spanish and English, however the course in currently only offered in English.

Sally Sullivan

Sally comes to Sports Management Worldwide with an extensive background in sports: as a competitor (tennis and running); a coach (tennis); and as a sports agent attorney. Her list of clients is extensive having represented:

• Tennis Players: Venus and Serena Williams
• Olympic Athletes
• Football Player: Lincoln Kennedy
• ABL/WNBA players: Jennifer Azzi, Katy Steding, Lynette Woodard, etc.
• Baseball Players: Dodgers and Baltimore Orioles.

In addition Sally has been an online professor having taught business law and law in the field of medicine for Kaplan. She is presently returning home to Portland, where she attended law school having lived in Florida and Texas for the past eight years. She has her law degree from Lewis and Clark, Portland, Oregon. Sally has a great track record for creating endorsements for unknown and well known athletes.

Roger Barnes

Roger Barnes, cricket agent and co-founder of Sports International Management Ltd., in London, began his career in accountancy. Roger's knowledge and expertise ranges from a junior partnership of Adams, Barnes & Company to the Finance and Administration Director of G Munch Jorgensen International Ltd., an international finance company. A passion for cricket led to a professional change of direction and Roger focused his financial expertise in assisting his cricket clients. From there he became the founder of a successful and respected sports management company, Master Sports. Roger has now been involved in sports management for over ten years and has represented many first class and legendary cricketers.

Roger has a vast experience of sports player representation, negotiation of contracts and interaction with the media. He has worked to clinch sponsorship and endorsement deals for his various cricket clients and has organized various sports events. His experience renders him an ideal bureau for cricket representation and contractual advice. Roger’s vast experience of the agent side of the cricket business includes endorsements, contracts, event planning and sponsorship.

(www.s-i-m-l.com)

Trisonya Abraham - SMWW Director of Basketball - Portland, Oregon, USA

Trisonya is considered one of the world's leading female basketball agents. Her dedicated and refreshing approach to player advocacy has enabled her to maximize her clients' earning potential and has facilitated a strong working relationship with both men’s and women’s basketball and the lucrative international basketball community.

Trisonya has acted as TTM Management's president since she co-founded the agency with her husband in 1995 and has plied her craft in nearly every country in the world and in every professional league in the United States. Trisonya provides a unique perspective when assisting her clients with contract procurement, contract management and overseas service. Her extensive international experience has enabled Trisonya to understand the European and Asian markets exceptionally well. TTM is the world leader in player placement in the highly lucrative Korean and Chinese markets and Trisonya's initiative in cultivating that market has provided some of the world's best contracts for her players.

In addition to her overseas expertise, Trisonya is fully certified by the Women's National Basketball Players Association (WNBPA), TTM Management clients are afforded a rare combination of professional expertise, all-inclusive service and personal attention often lacking in today's representation field. She has a thorough understanding of the WNBA draft, the rules governing free agency and the salary cap, and is able to work directly with the most powerful people in women's professional basketball. She has represented players on every team in the WNBA and maintains a positive working relationship with the head coaches and general managers of the league's thirteen clubs.

Trisonya and her husband, Michael, both work together from their home-based Portland offices and are well respected in the basketball community. Visit Trisonya’s website at http://www.ttmmanagement.net/frameset.php