Robert Cook

Rob Cook is a SMWW agent advisor who excels in athlete representation by demonstrating the same core values he learned while serving in the military: Integrity, Excellence, and Service before self. He has a strong background in communication and management and an extensive set of life skills. 

After retiring from active duty, Rob initially focused on pursuing further mental health education to become a certified life coach. He would later combine that knowledge with his passion for sports, earning a certificate in Athlete Management from Sports Management Worldwide in 2024 under the mentorship of renowned NFL Agent Dr. Lynn Lashbrook and NFL and NBA Agent Joel Corry. Drawing from his rich and varied experiences, Rob brings a unique perspective to his role as a sports agent. During his 20-year military career, he safeguarded key figures, including the US Air Force Chief of Staff and the US Special Operations Commander, instilling the importance of safety, strength, and resilience in professional and personal endeavors. 

In addition, Rob has augmented his skill set with specialized training, including Athlete Marketing Essentials: NIL Certification from Front Office Sports, USA. This certification has equipped him with the skills to thrive in the rapidly evolving landscape of Name, Image, and Likeness (NIL) in sports. He also attended NYU Clive Davis Institute of Recorded Music, Music Industry Essentials program, where he learned how to build athletes' and musicians' brands and engage with fans effectively.

Rob's unwavering dedication to his clients reflects his professionalism and commitment to excellence. His diverse skill set and mindset make him a trusted advocate and ally for athletes seeking representation and support.