Nick Prater is a central administrative and operational leader within the SMWW Agency, where he works closely with SMWW President and Founder Dr. Lynn Lashbrook and All Access Football Ric Serritella to support athletes throughout the agency and representation process. In his role, Nick serves as a primary point of coordination, ensuring clear communication, organization, and follow-through across all agency operations.

As Business Operations Coordinator, Nick manages critical behind-the-scenes functions that allow the SMWW Agency to operate efficiently and professionally. He oversees onboarding processes, compliance documentation, internal coordination, and ongoing communication between athletes, advisors, scouts, and leadership. His role ensures that athletes are properly positioned, informed, and supported as they progress through SMWW programs and agency opportunities.

Nick is responsible for coordinating key connections within the SMWW network, helping streamline communication between athletes and decision-makers while maintaining organizational structure and accountability. His attention to detail, responsiveness, and ability to manage multiple programs simultaneously make him a trusted asset to both SMWW leadership and the athletes the agency represents.

With a background that blends sports operations, analytics, technology, and athlete development, Nick brings a systems-driven approach to agency management. He understands both the administrative demands of professional representation and the athlete experience, allowing him to advocate effectively while keeping processes clear, organized, and efficient.

Athletes working with the SMWW Agency can expect Nick to be a reliable resource who helps guide them through requirements, timelines, and next steps while ensuring their information and opportunities are properly communicated within the SMWW leadership and scouting network. His role is essential to maintaining professionalism, structure, and trust throughout the agency.