Meet Jon LaForce – SMWW’s Sports Career Advisor

Location: (Milwaukee, Wisconsin, USA) Jon LaForce - SMWW Career Advisor

If you’re serious about breaking into the sports industry, Jon LaForce is the guy you want in your corner.

For over 14 years, Jon has been one of SMWW’s most trusted Sports Career Advisors, helping thousands of students and graduates worldwide turn their passion for sports into real careers. Whether you dream of becoming a sports agent, scout, analyst, broadcaster, or team executive, Jon knows exactly what skills employers want — and how to get you noticed.

Why Talk to Jon
Insider Knowledge: Jon knows who’s hiring, when they’re hiring, and what they’re looking for in a new hire.

  • Proven Results: His students have gone on to work with MLB, NBA, NFL, NHL, MLS, MiLB, esports teams, media outlets, and global sports agencies.
  • Personalized Game Plan: Jon is famous for creating custom career roadmaps that connect SMWW courses to your goals — from analytics and digital video editing to athlete representation, communications, and management.
  • Real-World Expertise: He’s a numbers guy and a history buff who can tell you random stats about your favorite team — and then help you get a job with them.

Jon’s Background
A proud graduate of the University of Wisconsin–La Crosse (B.S. in History, Sports History, GPA 3.8), Jon started his career in marketing before following his passion to Portland and joining SMWW. Over the years, he’s built a reputation as a relentless advocate for students, combining big-picture strategy with practical advice that gets results.

When he’s not advising future sports leaders, you can catch Jon cheering on his hometown teams — the Milwaukee Brewers and Milwaukee Bucks — at games whenever he can.

Areas of Expertise

  • Sports Industry Career Development & Networking
  • Analytics, Video Editing, and Esports Careers
  • Athlete Representation, Scouting, & Player Evaluation
  • Sports Marketing, Media, and Communications
  • College Football & Basketball Recruiting
  • Evaluating Baseball Prospects & Rule 5 Draft Insights
  • Socio-Economic Impacts of Sports

Ready to Work in Sports?
Jon’s goal is simple: help you break into the sports industry faster and with the right skills. His students often say their first conversation with Jon was the moment they finally believed their dream career was possible.

Book Your Career Call with Jon Today
Don’t wait — Jon’s calendar fills up fast. Lock in your spot and start mapping out your career path in sports now.

Schedule Your Career Call with Jon LaForce →