Loretta Abrams

Lakewood, California, United States

labrams@smww.com


Loretta Abrams understands that discipline, a focused mind, and having people skills is vital in reaching her goals. Born and raised in Baton Rouge, Louisiana, she attended Southern University of Louisiana for her BA in Business Management, and furthered her education with SMWW for Sports Business Management and Athlete Management. Loretta's professional qualifications and highly rated performances in the marketing/sports  realm have successfully justified her decision.  She has always had a passion for sports, so to be able to have a career in something that she is passionate about makes it like second nature to perform at best. Loretta has taken several training and certification classes to enhance her knowledge of the Sports business. Some of these trainings include Agent Regulations & Player Associations Legalities, Sports Management, and  Sports and Contract Negotiations.  Loretta has had the honor and experience of working with the Houston Rockets (2001-2003), WNBA Houston Comets (2005-2009), and the WNBA New York Liberty (2009-2010).