Our Soccer Directors

Sports Management Worldwide's agency utilizes it's sports directors in each sport to provide expertise to our network of agent advisors. Having sports directors allows SMWW to provide better service to our athletes as well as our agent advisors by having an experienced sports agent working closely on all aspects of the agent business within their sport of expertise.

 

John Print - SMWW Director of Soccer and a certified FIFA certified agent

John Print is SMWW's UK Operations Manager and Director of Soccer. He is a licensed player agent through the English FA. 

John Print is SMWW's Director of Soccer and a Licensed Soccer Players Agent by the FA with a focus on the UK, England, and USA markets. As an agent, John has represented clients at all professionals levels in England, across Europe and the USA, including the EPL, MLS, and USL. In addition, John has been working as a freelance soccer scout for professional teams in England for the past six years. 

Besides working in soccer, John represents Olympic / Paraolympic athletes and other sports personalities. Prior to working with SMWW, John worked with UK Sport within their International Relations and Drug-Free Sport Departments. He was also a partner with London based sports agency, SIML before setting up his own agency called Sports Talent, which focused on promoting athletes to protional and media projects. Highlights include proving talent for Global TV Commericials on behalf of Nike, adidas, EA Sports, Pepsi and Castrol, and soccer talent for Timberland's Worldwide No. 1 music video - "The Way we Are". 

John's passion is in providing high quality management and support services for SMWW clients. His knowledge and contacts within soccer across the globe allow both clients and brands to maximize their earnings through personal appearances, sponsorship, and promotional campaigns. John is a huge asset to SMWW due to his experience with domestic and international contract negotiations, in addition to his knowledge of transfer negotiation. John has tremendous understanding of what it takes to market a player at every level of the game. His combined scouting and agent experience with teams and clubs at all levels is unique and a huge asset for SMWW clients looking to play at the highest level. 

Over the past five years, John has also been the host lecturer for SMWW's Soccer Athlete Management and Soccer Management and Scouting courses. He is also a regular lecturer at New Buckinghamshire University as part of their Sports Management and Soccer study degree, lecturing on Soccer Club Marketing, Fan Relationship, and Athlete Management. 

John graduated from Bournemouth University with a BA(Hons) in Marketing and from Manchester Metropolitan University Masters in Sports Law and has been working in Sports Management, Sports Marketing, and Player Representation for over 15 years. 


Lynn Lashbrook

Dr. Lynn Lashbrook is the President and Founder of the Sports Management Worldwide Agency. Lynn has been a certified agent with the NFL for over 20 years and has personally represented over 100 NFL clients including first rounders. Under Dr. Lashbrook’s leadership, the Sports Management Worldwide Agency has grown into an international full service sports agency with over 200 Agent Advisors worldwide representing hundreds of clients in the NFL, NHL, MLB, NBA, MLS, minor leagues and international leagues.

Having spent forty years on university campuses, as a NCAA Athletic Director, Compliance Officer, Coach, Scout and Academic Advisor, Dr. Lashbrook brings keen insight. His diverse background is unmatched as a sports agent and he is known for his integrity and ethical compass. Client’s benefit from his wealth of connectivity, experience, and guidance from all facets of the game. In addition, Dr. Lashbrook brings a wealth of knowledge in contract negotiation, endorsements, handling media, marketing, financial, draft preparation, and long term career planning for athletes at every level of the game.

Dr. Lashbrook worked for Sports Management Group (SMG), which is now Creative Artists Agency (CAA), for five years. Dr. Lashbrook was mentored in the agent business by CAA Football Director Jim Steiner, then Jerry Rice’s agent, alongside Ben Dogra. During these years Dr. Lashbrook gained years of experience from the top talent negotiators in the world.

SMWW trains thousands of students every year for sports business careers, including athletes, agents, and other sports industry leaders. Under Dr. Lashbrook’s direction, SMWW offers a global sports faculty via online training, with over 5000 alumni from over 125 countries. Internationally, Dr. Lashbrook is a sought after sports business speaker, having spoken on 5 continents in addition to hosting and moderating sports career conferences at major sporting events. For the legal profession he provides an online CLE "Winning with Ethics" seminar through Legalspan.

Dr. Lashbrook spearheaded an effort to bring a Major League Baseball franchise to Portland, Oregon during the relocation of MLB’s Montreal Expos. Lynn led the lobbying efforts that resulted in a $150 million construction bill for a new stadium. Under his leadership, the group secured legislative action to subsidize a new stadium with players payroll taxes. Due to this campaign, a 25,000-seat stadium in the heart of the city was revitalized rather than torn down, now home to the MLS Portland Timbers.

Dr. Lashbrook's former clients
Dr. Lashbrook's full bio and list of clients

Sports Articles by Dr. G. Lynn Lashbrook:
Article #1 : We Must Do More
Article #2 : Trust Me!