Sports Management Worldwide's agency utilizes it's sports directors in each sport to provide expertise to our network of agent advisors. Having sports directors allows SMWW to provide better service to our athletes as well as our agent advisors by having an experienced sports agent working closely on all aspects of the agent business within their sport of expertise.

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Dr. G. Lynn Lashbrook, President of SMWW and Head of SMWW's agency, has been a certified agent with the NFL for over 10 years. During his tenure as an agent, Dr. Lashbrook has represented 20 NFL players. Dr. Lashbrook worked for SMG, which is now SFX Football, for 5 years. Dr. Lashbrook was mentored on the agent business by current SFX president Jim Steiner.

In the past five years, Dr. Lashbrook has been teaching people how to break into the sports agent business. He has also played a major role in trying to bring Major League Baseball to Portland.

Dr. Lashbrook has also been working and teaching in Sports Management for over 30 years and has served at the collegiate level as an athletic academic advisor and athletic director. Internationally, he has served as a lecturer or presenter in China, Russia, England, Mexico, Hong Kong, Singapore, and Aruba.

Click here for a list of former clients.


Sports Articles by Dr. G. Lynn Lashbrook:
Article #1 : We Must Do More
Article #2 : Trust Me!

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Matt Brock, NFL Consultant
SMWW Agent Advisor
After a successful 8 year NFL career with the Green Bay Packers (89’-94) and the New York Jets (95’-96’) I wanted to be close to professional sports again. SMWW gave me that opportunity with the highest quality agent training course in the world.

Having experienced the good and the bad of the athlete/agent relationship, I am convinced that the ethical and team concept that is taught by Dr. Lynn Lashbrook is the future of professional sports representation.

If I had know then what I know now my decision making process during my career would have been more fulfilling.

I now work with Sports Management Worldwide assisting them with their young athletes in transition to the professional level. I continue to learn about contract negotiations and product endorsements from Dr. Lashbrook.

I want to relate my experiences with young athletes trying to become professionals, if they can learn anything from me about the crazy business of pro-sports; my time has been well spent.

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Fred Schreyer serves on the board of directors for SMWW and is also involved with SMWW's elite athlete endorsement negotiation. Mr. Schreyer has had a long and prestigious career in the world of sports representation. Most recently, Mr. Schreyer played a major role in securing and negotiating the ground breaking endorsement agreements that basketball sensation LeBron James signed with Nike, Inc. and The Upper Deck Company. Mr. Schreyer has over 23 years in the sports industry including Director of Sports Marketing at Nike from 1987-1992 and the founder of Nike's Sports Management division in 1992.

Mr. Schreyer was a partner in the law firm of Rosenfeld, Meyer & Susman in Beverly Hills from 1979-1987 before moving on to his seven-year career at Nike. Most recently, he was the Founding Partner and Owner of Pyramid Sports in which he served as a consultant to many of the leading companies in the sports business (Logo Athletic, Met-Rx, adidas and Arizona State University) and represented athletes in a variety of sports (Troy Aikman, Jason Williams, Gary Payton, Richard Jefferson, Natalie Williams and Tiffeny Milbrett).

Mr. Schreyer received a Bachelor's of Business Administration degree from the University of Michigan and received his J.D. degree from UCLA School of Law. He is a member of the Sports Lawyers Association.

Mr. Schreyer is currently the Commissioner of the Professional Bowlers Association, where he has played a prominent role in leading that sports organization to strong ratings and sponsor growth over the last two years.

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Jeff Lynch
Football
Jeff Lynch is a certified NFLPA Contract Advisor. Through his business experience, Mr. Lynch has negotiated and managed multi-million dollar contracts. Combined with his passion for sports, Mr. Lynch uses business skills to provide perspective to the many issues facing athletes.

Mr. Lynch received a Masters Degree in Business Administration (MBA) and has been elected to the Sigma Beta Delta National Honorary Society in Business, Management, and Administration. A native of St. Louis, Missouri (and graduate of McCluer North High School), he has developed longstanding local relationships as well as strong relationships within the sports industry. Jeff is a member of the St. Louis Sports Commission and has actively marketed numerous athletic and charitable events within the community.

Mr. Lynch strives to uniquely personalize the representation of professional football players by developing longstanding relationships built upon integrity and trust. He is available for interview upon request.