Rob Fry

Rob is a CFLPA Certified Player Agent. He joined the SMWW agency after graduating with a bachelor’s degree in marketing from the University of Saskatchewan. He has also achieved designation as a graduate of the SMWW Athlete Management program, where he has learned and gained the experience to successfully manage all aspects of an athletes’ career. 

Rob played basketball at the university level for 3 seasons with the University of Saskatchewan and Medicine Hat College. Upon graduating, Rob began his career working in professional sports. He has professional experience ranging from team operations, to leading negotiations in corporate sponsorship and merchandise deals. Through these experiences, Rob has had the opportunity to develop meaningful relationships with people in the sports industry.

As an agent, Rob takes pride in representing his clients with honesty and integrity. He is a determined agent that works passionately for the best interests of his players.  

Rob looks forward to the opportunity to work with hard working athletes who strive to be successful on and off the field. 

Please feel free to contact Rob with any inquiries you may have.

Email:  rfry@smww.com

Phone: 780-700-8140